Skechers, the global sports and lifestyle brand based in California, launched a new campaign featuring Indian actor Siddhant Chaturvedi, representing both lifestyle and performance collections. The "Go Like Never Before" campaign was an exclusive to the Indian market and emphasized the importance of running as a sport to remain fit at a time when the country was stuck under lockdown
As an art director, I got a chance to conceptualize and visualize this film from the drawing board to the shoot. Beyond the art direction for the film, I also got the opportunity to coordinate with the director, cinematographer, and producers and also lead the photography and print media campaign for Skechers outlets across India.
Agency: Leo Burnett
Director: Aakash Bhatia // LoudMouth Films
ECD: Neel Roy
Sr Creative Director: Gandhali Karnik
Art Director: Robins Mathew
Art Director: Vinod Perumbidi
Copywriter: Satvika Jain
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