A series of 3 television commercials to position Ariel as the detergent that removes the toughest stains - ones considered impossible to remove.
As an art director, I got a chance to conceptualize and visualize this film from the drawing board to the shoot. Beyond the art direction for the film, I also got the opportunity to coordinate with the director, cinematographer, and producers and also lead the photography and print media campaign for Ariel outlets across India.
Agency: Leo Burnett
Director: Tanvi Gandhi // Equinox Films
Sr Creative Director: Gandhali Karnik
Art Director: Robins Mathew
Copywriter: Satvika Jain
Other Work
Brand Experience Design- SAPBrand & User Experience
Atom - Know Your ElementProduct design & Development.
Look Around Mobile ApplicationProduct design & Gamification
Landmark Brand DesignBrand Design
Parathzza - Brand & Packaging DesignBrand & Packaging Design
Improving UX for EV Charging- ElliUX/UI Design
MindTheDegreeProduct & Interaction Design
Skechers - GoLikeNeverBeforeArtDirection & Film
Ariel - The ImpossibleArtDirection & Film
LifeSync- MasterThesisProduct design & Development.
CPRBuddy for iPadApp & Product Design
Wondr - Interaction Design ConceptProduct & Interaction Design