A series of 3 television commercials to position Ariel as the detergent that removes the toughest stains - ones considered impossible to remove.
As an art director, I got a chance to conceptualize and visualize this film from the drawing board to the shoot. Beyond the art direction for the film, I also got the opportunity to coordinate with the director, cinematographer, and producers and also lead the photography and print media campaign for Ariel outlets across India.
Agency: Leo Burnett
Director: Tanvi Gandhi // Equinox Films
Sr Creative Director: Gandhali Karnik
Art Director: Robins Mathew
Copywriter: Satvika Jain
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