Ariel v/s The Impossible

A series of 3 television commercials to position Ariel as the detergent that removes the toughest stains - ones considered impossible to remove.

My Role

As an art director, I got a chance to conceptualize and visualize this film from the drawing board to the shoot. Beyond the art direction for the film, I also got the opportunity to coordinate with the director, cinematographer, and producers and also lead the photography and print media campaign for Ariel outlets across India. 


Agency: Leo Burnett 
Director: Tanvi Gandhi // Equinox Films
Sr Creative Director: Gandhali Karnik
Art Director: Robins Mathew
Copywriter: Satvika Jain 


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Wondr - Interaction Design ConceptProduct & Interaction Design