Parathzzaa-
Brand & Packaging Design

Indian Paratha Company was launched in 2014 with a vision to provide wholesome, healthy food options to the Indian consumer. What could be a better start than the humble Paratha — a wheat-based Indian flatbread that many accept as healthy and travel-friendly. Also the reasons why most of IPC's restaurants are positioned along major highways! After years of research, the company brought together the best of Paratha and Pizza in one delightfully delicious dish. The Parathzza!

My Role

Art Director, Copywriter & Strategist

Team

Anoop Nair
Sudhin Subramanian
Robins Mathew

The Brief

Create a premium packaging that makes this delicious Indo-Italian product look like a piece of art.

Creative Strategy

We brought together the cultures that were the inspiration behind this product. So, the European Baroque art movement was brought into the Indian Kitchen and created a visual masterpiece. The customer does not just walk away with a tasty treat but a visual treat too. A tribute to the great masters of European art, now ready to be served.